Insights

As I strolled through my nearby shopping centre this past weekend, it is clear that traffic is down and, presumably for most retailers, sales are as well.

A whopping 90% of retailers in North America are failing to take advantage of a significant marketing channel that they’re already paying for, and a new company is helping both retailers and shopping centres address this problem to recover the collective billions in lost consumer

Today, Engagement Agents released their first Retailer Engagement Report based on Black Friday 2016. The results are concerning:

Black Friday weekend and Boxing week are, arguably, the busiest shopping times of the year. Both were, by all accounts, a resounding success for both in-store and online sales.